Professional wrestling organization WWE meets a new owner.
Local media such as ‘ESPN’ reported on the 3rd that Endeavor Group Holdings, which operates the mixed martial arts group UFC, will acquire 51% of WWE’s shares and become the new owner.
As a result, WWE, the most popular professional wrestling organization, and UFC, the most popular mixed martial arts organization, are on the same boat.
The Associated Press reported that the acquisition created a super-large sports entertainment company worth 21.4 billion dollars (28.982 trillion won).
The company, which has yet to be named, will be led by Endeavor CEO Ira Emmanuel.
WWE Chairman Vince McMahon will continue this role with his new company. UFC President Danna White and WWE President Nick Kahn will also keep their positions.
“We will become a $21 billion sports entertainment giant with a fan base of over 1 billion and incredible growth potential,” said Vince McMahon in a statement. 스포츠토토
According to him, the two organizations plan to maximize brand value through broadcasting rights, sponsorship revenue, content development, and strategic merger pursuits.
It is expected that the synergistic effect achieved by the two organizations working together will be enormous. Popular stars such as Brock Lesnar and Ronda Rousey have already proven their effectiveness by working in both groups.
WWE, which has been run by the McMahon family, has reached a new turning point with this acquisition. In 1982, Vince McMahon took over Capitol Wrestling from his father and created WWE.
McMahon withdrew from management last year after being caught misappropriating company funds for the purpose of suppressing his affair, but returned to management in January with the aim of leading the sale of the company. And it’s finally coming to fruition.